The Christmas Story
Branding and Collateral
The Christmas Story was a Christmas service geared toward both the church community of Willow Chicago and the general public. The design was created to be warm and inviting through a rich combination of colors and patterns. An interchangeable system of three distinct but related palettes and patterns was developed, which was applied to various collateral materials that could be mixed and matched. The three patterns alluded to the Biblical story of the Magi and, by extension, represented a globally-minded message and experience.