Cotton From Blue to Green Pitch
Visual Direction and Collateral

Cotton (for Marketing Werks)

Cotton’s From Blue to Green denim recycling initiative involved an awareness and action campaign at college campuses. Our agency’s solution involved developing language and imagery that would gain the attention of and speak to the undergrad audience and encourage their participation in giving up their old jeans to help insulate homes for the under-resourced.
poster examples
collection bin example
e-mail blast example
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