Promiseland Environmental Graphic System
Creative Direction, Icon System, Environmental Graphics and Collateral Materials
Promiseland South Barrington
The children’s ministry of a large suburban church wanted to activate its new spaces with environmental graphics. While the architecture and interior elements were already established, kid-friendly visuals were required to create consistency and tie everything together. The solution is a dynamic system of icons that works with the preexisting branding and can be combined in various ways to create pattern, illustration, letterforms, directional signage and more.
I created a set of over 400 unique icons that celebrate creation and creativity, from the natural world to science & discovery to the arts to sports & games and more.
The icons are utilized throughout the space via vinyl appliqué to encourage discovery and movement.
As they have become identified with the program, the icons have proven a natural way to brand other collateral materials, including postcards sent to students and posters & handouts outlining the mission.