Promiseland Environmental Graphic System
Creative Direction, Icon System, Environmental Graphics and Collateral Materials
client
client
Promiseland South Barrington
details
The children’s ministry of a large suburban church wanted to activate its new spaces with environmental graphics. While the architecture and interior elements were already established, kid-friendly visuals were required to create consistency and tie everything together. The solution is a dynamic system of icons that works with the preexisting branding and can be combined in various ways to create pattern, illustration, letterforms, directional signage and more.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/91ff1fbe-cc5c-40bd-b321-74b729e9c76a_rw_1920.jpg?h=17e17204fc666adc7ecdd69972305cc5)
Entry Hallway Welcome Sign
I created a set of over 400 unique icons that celebrate creation and creativity, from the natural world to science & discovery to the arts to sports & games and more.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/a4ac349b-3cc7-48e0-9e0e-9e1b3fc02457_rw_1920.jpg?h=ff87edb0b189c130f1d7648419c70163)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/cd379a3e-7233-4824-a86f-3f4a1691ae66_rw_1920.jpg?h=bcefc1d4519490b66a7de1d467920428)
400+ Icon System and Color Palette
The icons are utilized throughout the space via vinyl appliqué to encourage discovery and movement.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/b9a8214a-ec7b-4470-afc9-a1d6a129a67d_rw_1920.jpg?h=b592442f01443d50d09649866a2ebc8b)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/a759292d-8d74-4ce4-b62f-662607468e63_rw_1920.jpg?h=82815b0291e82c5706fde92fd63927e2)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/aa3887b1-d96c-4ca5-8c6d-44b8d3b01bb1_rw_1920.jpg?h=024a259fe8ec8459a4dea10b700b38d2)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/06320de1-8a8a-4d15-a5e1-b34f67156818_rw_1920.jpg?h=530f9ec5e4fea13aaedd4095887c30c8)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/76261428-fb46-4927-9d73-95afa6e377f9_rw_1920.jpg?h=f9b5da0384e9aa82702486d0c877ab15)
Hallway Graphics (Left to Right, Top to Bottom): Dolphins, Giraffes, Gecko, Age Group Signage, Kangaroo
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/8302952a-4a7b-400d-9c83-7417574a5923_rw_1920.jpg?h=95116d7ad9a61b7f98186eafcbcd9336)
Hallway Graphics Artwork: Cheetahs
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/fcae33da-4980-4a5c-88b4-627fd0047ac8_rw_1920.jpg?h=7e07b7c3ca2496411fc774556e4f397b)
Hallway Graphics Artwork: Directional Arrows
As they have become identified with the program, the icons have proven a natural way to brand other collateral materials, including postcards sent to students and posters & handouts outlining the mission.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/586476e9-9fdb-41d8-a556-6d7873631e52_rw_1920.jpg?h=2881fe12539640cc108eb7438c49d853)
Thematic Postcards (Left to Right, Top to Bottom): Water, Land and Air; Spring, Summer, Fall and Winter; Sports, Music and the Arts
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/247edf4a-dc01-46ae-9cc0-38a4b9f03879_rw_1920.jpg?h=b127d70248331352b706a5ee00480f19)
Mission and Strategy Poster