Promiseland Identity
Logo, Signage and Print Design
client
client
Willow Chicago
details
Logo design and branding application for Willow Creek Chicago’s Sunday School programming, Promiseland. Playing off a church logo which features the Chicago skyline, this logo uses broken crayons to abstractly stand in for the cityscape. A system of supporting elements comprised of crayons, markers and colored pencils is utilized to symbolize creativity and diversity.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/ae5419874ca1cde89ab40236_rw_1200.jpg?h=8d6d5f561302fb3a2f6185b04db58037)
Printed collateral utilizes a consistent color palette while contrasting urban textures with the playfulness of the coloring utensils.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/fbf8aca8d7089305421b10ad_rw_1200.jpg?h=3725e7946a378f2b0bdf990d3f55a3d5)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/9eb151a423f933d5f9087271_rw_1200.jpg?h=6a4385064171cdb04e321f99287ca3b6)
Roll-up banners and A-Frame signage create larger-than-life representations of the crayons, pencils and markers.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/0d4eed89ea06411c744ecae0_rw_1200.jpg?h=dd4957dceb9608d6edf519807bacfab3)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/1bf5efc27f11871eefa88d0e_rw_600.jpg?h=ae5ca73db2b9ec6867d7ffa154902a3f)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/0eae684aba83aaf4e49e0492_rw_600.jpg?h=1df59acee2362237834d967aca8232b8)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/28da6efd1f112cd3316a4fd8_rw_1200.jpg?h=2d754ef31fd9df0c5344982fa1909984)