Target Living101 Pitch
Logo Design, Visual Direction and Collateral
client
Target (for Marketing Werks)
details
Living101 was a concept for a Target-sponsored series of free, fun and inspiring nights of programming for women in targeted communities. As part of the proposal, we developed a takeaway booklet that would be an informative keepsake featuring quotes, practical advice and lists, among other content. The tone was light and friendly, just like Target.
booklet cover example
booklet interior spread examples
poster example