Target Living101 Pitch
Logo Design, Visual Direction and Collateral
client
Target (for Marketing Werks)
details
Living101 was a concept for a Target-sponsored series of free, fun and inspiring nights of programming for women in targeted communities. As part of the proposal, we developed a takeaway booklet that would be an informative keepsake featuring quotes, practical advice and lists, among other content. The tone was light and friendly, just like Target.