Target Living101 Pitch
Logo Design, Visual Direction and Collateral
client
Target (for Marketing Werks)
details
Living101 was a concept for a Target-sponsored series of free, fun and inspiring nights of programming for women in targeted communities. As part of the proposal, we developed a takeaway booklet that would be an informative keepsake featuring quotes, practical advice and lists, among other content. The tone was light and friendly, just like Target.
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/6d94f718170c092e937b5da4_rw_1200.jpg?h=e8b0928014e9f7bebba6133f0507f3f3)
booklet cover example
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/7325b00b812a5cb735d7e883_rw_1920.jpg?h=520abd7427ae96f31b306c88fed9f953)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/bbd9aa132fb1d3af43a7c3c9_rw_1920.jpg?h=227fddc9ff6fc445ec7c51a287c5c20e)
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/ab3507cca94d177ffbb150a8_rw_1920.jpg?h=0cdec0686af7e875dced8df9e26d7df7)
booklet interior spread examples
![](https://cdn.myportfolio.com/198579e004e2eeacf6d8448a3e69a6b0/014ff0802b319ad2c40e0168_rw_600.jpg?h=a938e0345bebf17a7fa558afd5915ee6)
poster example