The Budlong Public Transit Campaign
Art Direction, Photography Assistance and Print Design

client
The Budlong Hot Chicken

details
This campaign was developed for Chicago hot chicken purveyors The Budlong in collaboration with Marketing Director Dan Minea. The majority of their restaurants are accessible from Brown Line “El” train stops, so those trains were targeted. A focus on the product and a friendly brand voice are the keys to the approach that doesn’t load the viewer down with extraneous information.
#ChickenSandwichWars train platform signage
For the interior of the railcar, a recreation of the Brown Line’s map is implemented to highlight the restaurant’s locations.
Railcar Brown Line signage
Signage during Chicago’s cold winter months plays up the heat of the hot chicken sandwiches in contrast to the frigid outdoors.
Winter Warm-Up train platform signage
Back to Top