Tubby’s Taste Retail Packaging
Art Direction, Package Design and Illustration
As vegan cookie company Tubby’s Taste sought to move from small mail orders to in-store retail, they needed to evolve to new packaging that had presence on store shelves while still including all necessary product and nutritional information. The solution was evolving the company’s existing branding to something a bit more boutique in feel and developing a supplemental color palette to represent each flavor profile. In addition, line art illustrations of key ingredients for each cookie were created as textural patterning on each bag.