Tubby’s Taste Retail Packaging
Art Direction, Package Design and Illustration
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client
Tubby’s Taste
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As vegan cookie company Tubby’s Taste sought to move from small mail orders to in-store retail, they needed to evolve to new packaging that had presence on store shelves while still including all necessary product and nutritional information. The solution was evolving the company’s existing branding to something a bit more boutique in feel and developing a supplemental color palette to represent each flavor profile. In addition, line art illustrations of key ingredients for each cookie were created as textural patterning on each bag.
Product photography courtesy of Tubby’s Taste
Front and Back of Ascension Cookie package
Front and Back of Taste of Paradise Cookie package
Full lineup of cookie bags